重塑体验，AI搜索企业Perplexity停止广告投放

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_8_2--\u003e\u003cp\u003e【环球网科技综合报道】2月20日消息，据《金融时报》报道，AI搜索企业Perplexity近日宣布停止广告投放，这一举措与当下部分AI企业试水\u003c!--VERTICAL_CARD_BEGIN_0--\u003e广告变现\u003c!--VERTICAL_CARD_END_0--\u003e的趋势形成鲜明对比，也为\u003c!--VERTICAL_CARD_BEGIN_1--\u003e生成式AI行业\u003c!--VERTICAL_CARD_END_1--\u003e\u003c!--VERTICAL_CARD_BEGIN_2--\u003etoC业务\u003c!--VERTICAL_CARD_END_2--\u003e的变现路径探索提供了新的思路。\u003c/p\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e此前，\u003c!--SECURE_LINK_BEGIN_0--\u003eOpenAI\u003c!--SECURE_LINK_END_0--\u003e宣布针对部分用户测试广告功能，引发行业对免费toC AI业务变现方式的热烈讨论。作为首批尝试引入广告的生成式AI企业，Perplexity的广告业务已运行一年有余，尽管企业曾表示所投放广告“与AI回复无关”，但仍让部分用户对搜索结果的客观性产生了质疑。为维护用户对其搜索服务的信任，自2025年底起，Perplexity便逐步推进广告投放取消工作，如今正式关停相关广告业务。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e对于停止广告投放的决策，Perplexity相关高管表示，用户对产品的信任是核心根基，只有让用户相信获得的是最佳答案，才能提升产品的用户粘性，也才能让用户愿意为服务付费。“我们从事的是精准业务，核心就是为用户提供真相和正确答案。”另一位高管直言，广告投放与用户的核心需求相悖，企业未来可能永远都不会再开展广告投放业务。（纯钧）\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003c!--PARAGRAPH_3--\u003e\u003c!--PARAGRAPH_2--\u003e\u003c!--PARAGRAPH_1--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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